Incorporating Keywords into Your Online Identity
Your site is the focal point for your internet presence, and a good branding ensures your site strikes a chord both for your target audience and the search engines. Keywords are the key to filling that gap. Defining Your Keyword Landscape: The starting point is to determine the primary keywords that define your brand and the products or services you deal in. You need to do in-depth research to discover which exact terms your potential customers are using. Take into consideration: Your Product/Service Category: What are the general terms that relate to what you offer? (e.g., "organic face care," "app creation," "gourmet coffee beans to buy online"). Unique Product/Service Names: These should be your major targets in case you have distinct product names or services. Long-Tail Keywords: These are longer and very specific phrases that have a stronger intent level behind them (for example, "rawalpindi best face moisturizer for dry skin," "start...